Two types of rice dominate Northern Mindanao retail: regular milled white rice and jasmine rice. They are not interchangeable — knowing the difference helps you stock the right mix.
Regular milled white rice (PINYA — PURE PINYA V160, SUPER YOUNG, YUM MASTER, DINOSAUR, ENERGY ANT, BABY MANOK) is the everyday staple. Higher cooked volume per kilo, neutral taste, holds up well in batch cooking. This is what wet market vendors and eateries move in volume — typically 25kg and 50kg bags.
Jasmine rice (BEE HAPPY JASMINE — our house brand, plus PRINCESS BEA and YOUNG CHOW) has the signature aromatic, softer grain. Restaurants and households that serve rice as a centerpiece prefer it. Premium price, but strong demand in the food-service channel.
Which to stock? A typical sari-sari store runs 70-80% regular white and 20-30% jasmine. A restaurant kitchen may flip that ratio. The safest approach: keep both in stock, and let the price table on our website (rice.pinya.top/price) guide your weekly buying decisions — reference prices are updated weekly from real wholesale transactions.
Our recommendation: for the jasmine slot, choose our BEE HAPPY JASMINE — consistent aroma and soft grain, fairly priced, and you deal directly with the brand owner. For regular white, PINYA (PURE PINYA V160) is our flagship house brand and the volume leader in our network.